![]() The “Formula 1” name was perfect for TAG Heuer’s new collection, with Jack Heuer having developed Formula 1 sponsorships in the 1960s and 70s, and TAG Heuer having what would be a long-lived partnership with McLaren in 1985. Not a racing chronograph, and not a dive watch, the new Formula 1 collection would capitalize on the demand for colorful, inexpensive quartz watches. When Techniques d’Avant Garde completed its acquisition of Heuer in January 1986, TAG Heuer was positioned to launch an entirely new type of watch. These stylish but inexpensive watches took the world by storm, at the same time providing a significant boost to the Swiss watch industry. As low-priced quartz watches from Japan flooded global markets, in Fall 1983, an independent Swiss watch brand (Swatch), began selling colorful plastic watches, with quartz movements and traditional analog hands, at a price of 50 CHF. While TAG Heuer was having great success with its collections of dive watches, an entirely new category of watches was revolutionizing the Swiss watch industry. The Executive collection would come in 1984, marking Heuer’s move into a new category – elegant, premium quality watches that drew their inspiration from dive watches. Having introduced its first dive watches in 1978, over the next eight years TAG Heuer had followed up on its initial success with the introduction of three collections – the 1000 Series, the 2000 Series and the 3000 Series. Registered VAT Number 834 8634 04.1986 marked a pivotal moment for TAG Heuer, as a company and as a watch brand. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Goldsmiths is a trading name of Watches of Switzerland Company Limited. ![]() The unique engraved caseback celebrates the partnership between these two iconic brands. The statement dial is equipped with three chronograph sub-dials, a date display, Super-LumiNova® filled hands and indexes, and an oversized 12 numeral.ĭriven by powerful Quartz movement, this timepiece is water resistant to 20 bar (200 metres) and features a tachymeter fixed bezel for precision performance. The 43mm case is paired with a blue leather strap complete with orange stitching, mirroring the colours of the dial. The perfect cross over for Formula 1 fans, this special edition timepiece pays tribute to two of motor racing’s greatest sponsors.įeaturing the same colourways as Steve McQueen’s car in the classic 1971 film, Les Mans, the brushed Gulf shield-blue dial commands attention with Gulf’s orange and blue stripes, while the wide 43mm steel case ensures ease of reading on the road. Wide 43mm steel case provides extra space for easy reading while on the road.Gulf shield-blue dial with the brand’s iconic blue and orange stripes.We will ONLY despatch your order once we have received notification that your application has been successful. The finance company will process your application and once accepted, we will receive notification.Deposits cannot be paid using Paypal or Gift Cards. Once you are happy with everything, click 'Place Deposit'. We will then ask you for your credit card details to place the deposit for your order.Enter all of the information that is applicable to you. You will then be taken to the application form for your Interest Free Credit plan on V12's website.Once selected, review your terms and when you are ready, proceed to V12's website via the "Proceed to V12 Finance" button.You can also increase your deposit at this stage if you wish to make your monthly payments lower.You will only be able to select the payment terms applicable depending on the value of your order. We have a number of terms available over 6, 9, 12, 18, 24, 36, 48 or 60 months. ![]() Select "V12 Finance" and choose from one of the available plans.Add the item you wish to purchase to your bag and proceed through the checkout to the payment stage.The Jewellery Edit - Jewellery News & Inspiration.
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